AI Design Builder
From complex problems to intuitive experiences.
I bring together UX thinking, content strategy, interface design, and AI-assisted workflows to create thoughtful digital experiences. This space showcases how I approach product challenges, explore solutions, and bring ideas to life through design.
Selected Work
A selection of design explorations where I’ve combined research, strategy, content, and interaction design to rethink digital experiences.
Making AI Website Building More Intuitive
An exploration of an AI-powered website builder, focused on simplifying the journey from choosing a starting point to generating and managing a website.
The redesign addresses decision-making, brand customization, AI guidance, progress transparency, and recovery from errors to create a clearer, more predictable experience.

Reimagining an Everyday Digital Experience
I combine structured problem-solving with content-first thinking, visual exploration, and AI-assisted workflows to turn complex challenges into usable experiences.
Discover
Understand user needs, existing experiences, and friction points.
Define
Translate insights into clear problems, priorities, and design opportunities.
Refine
Prototype, evaluate, iterate, and improve the experience.
Design
Explore user flows, interaction patterns, interfaces, and content.