Content Design | Subah Shekar Portfolio

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Content Design

Here is a curated selection of my work in content design, emphasizing my contributions that have enhanced performance.

Building content strategy for an investment platform

Establishing content design practices as the first UX writer, while shaping investor experiences across onboarding, compliance, discovery, and engagement.

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Reimagining merchant onboarding

Simplifying the US merchant onboarding experience through clear content, streamlined journeys, and design decisions informed by business & user needs.

Designing responsible financial experiences

Bringing clarity and care to sensitive UK customer journeys, from gambling-related restrictions to experiences supporting vulnerable customers.

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Simplifying identity verification for India

Designing clear, contextual content for India's KYC experience, helping customers understand requirements to navigate a regulated financial journey.

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Making business verification easier

Improving content across European Know Your Business (KYB) journeys to make complex requirements and verification easy to understand.

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Experimenting with identity verification

Exploring improvements to the SSN9 experience through experimentation, hypothesis-driven design, and evidence-informed decision-making.

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Making identity verification easier with Singpass

Shaping the content experience for PayPal’s identity verification flow to help users choose a faster, simpler, and more secure way to confirm their identity.

Making financial info more accessible

Shaping the content experience for MyFinancials to help users navigate complex financial information, as part of an award-recognized project.

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