Where I can help
UX Content and Strategy
Content strategy, UX writing, content audits, and scalable patterns that make complex products easier to understand and use.
Product Experience Design
End-to-end user journeys, UX audits, onboarding experiences, interaction design, and usability improvements.
AI Experience Design
Conversational interfaces, AI interaction patterns, and human-centred experiences that make emerging technologies easier to understand and use.
Strategic thinking. Practical design.
Every engagement starts with understanding the problem, the people it affects, and the outcomes that matter.
Understand
Uncover needs and friction.
Shape
Define the experience.
Deliver
Create actionable solutions.
Flexible ways to work together
Experience reviews and audits
Evaluate existing user journeys, content, and usability, with actionable findings and recommendations to improve the experience.
Project-based engagements
Collaborate on defined product design and content strategy challenges.
Strategic advisory
Conversational interfaces, AI interaction patterns, and trustworthy AI experiences.
Experience grounded in real product challenges
With 16+ years of experience across enterprise software and fintech, I've helped teams at Salesforce, PayPal, ADDX, Dell, and other organisations simplify complex product journeys, strengthen content experiences, and design with greater clarity and purpose.
I bring that experience to consulting engagements, combining strategic thinking with practical, human-centred design.
Have a design challenge in mind?
Whether you're shaping a new experience or improving an existing one, I'd love to hear what you're working on.